Even with my dad as my mentor, I understood the importance of building my own personal relationships and spent years making connections on my own. I surrounded myself with an amazing network that helped me tremendously in both my business and personal life.
Over time, friends and female colleagues began asking me for my advice and guidance for their own businesses. I began imparting not just business advice, but career coaching, social media education and so much more. Without even realizing it at the time, I played an instrumental role in assisting these smart and entrepreneurial women in taking the next step in building their businesses. I quickly realized that I was doing what had been engrained in me since an early age…. I was Fostering and I loved it. I loved seeing the satisfaction when these women closed a big deal that they had been working hard on. I loved seeing ideas become businesses. And most of all, I loved Fostering them. It’s literally, who I am.
Hayley Foster, Chief Fostering Officer (CFO)
Motivator, Connector, Advisor, Networker, CrossFitter, Runner, Mother, Lover, Fosterer
Founder & CFO, Foster Inc. - January 2015- Present
Co- Founder & COO, Verge Creative Group - 2002-2014
Client Partner, Organic Inc - 1999-2003
Account Supervisor, Grey Advertising - 1998 - 1999
Sr. Account Executive, Wells Rich Greene - 1994 - 1998
View my personal story at FosterWomen.com
For as long as I can remember, my dad, Harold Foster, was the person in my life that instilled responsibility, encouraged my independence and guided me to become a businesswoman. From a paper route at the age of 10, babysitting, serving yogurt all through high school and summer internships at his Direct Mail company to my first job in Advertising just three weeks after graduating college.
Throughout it all, my dad was always there to listen, guide or advise me – regardless of the situation. He was my mentor, my go-to and my Fosterer, and in turn, he raised me to be one myself.
When I considered leaving the corporate world for the life of an Entrepreneur, he was the one that gave me the confidence, saying that I could do whatever I put my mind to. And so I did. For 12 years, I owned and operated Verge Marketing - from building the infrastructure to managing all aspects of the business. It was by far the most incredible learning experience. Every day was a new challenge or opportunity and none of the ups came without the downs. Perhaps, one of the most important things I learned, is that it’s nearly impossible to do it alone… nobody has all of the answers.